Photos Are Best Straight On

Artists, painters and photographers have been making use of leading lines since the 1400’s to create the illusion of depth on a flat surface. Also known as a 1 point perspective, all parallel lines converge to a single point on the horizon drawing the viewers eye through the image.

Why this works is for another discussion, but all you really need to know is that it works really well for architectural images!

Leading Lines on full display at the Taj Mahal.

Leading Lines on full display at the Taj Mahal.

Amazingly this technique is often overlooked in the world of real estate photography where the tendency is to photograph everything at an angle. Obviously 1 point photos aren’t always possible particularly with regular bedrooms etc, but the rooms that sell a home such as the kitchen and living area often offer up a straight on shot.

Why Does This Matter?

If you’re one of the 38 million monthly visitors looking for a new home on Zillow you have plenty of choice. If the images don’t get your attention the next listing is just a click away.

If you’re a realtor ask yourself which is more appealing to a potential buyer? Which one helps showcase the home more?

Tigers & Leafs Don’t Help

What’s not in the photo is just as important as what is simply because our eyes are easily distracted.

Look at this photo….

What was the first thing you saw? I’m pretty sure it wasn’t the wet bar.

And just to make a point….

What was the first thing your saw in the white kitchen? Was it green and leafy?

Hopefully this illustrates how the simplest of things can be a distraction. In this case spending 5 minutes to remove the ivy, chair, trash cans, kitchen towels etc would have made these images a lot more appealing.

In an online world, the images you present are representative of you as a professional.

Whether we like or not, we live in a world where first impressions and perception count. If it didn’t why do we wear suits to interviews? Why bother escorting clients in that shiny Mercedes when you could rock the beater Honda instead?

With this in mind, what does the image below say about the realtor?

Don’t be this guy…

Don’t be this guy…

This guy could be the best realtor you have ever met. But this image says the complete opposite. If he’s willing to use images like this, how will he treat the rest of the transaction. Will he have my best interests at hand or just be looking to make a quick buck?